The process of making sure the content is both relevant and offers a wonderful user experience is known as on-page optimization. Many companies used to simply use their keywords as many times as possible throughout the content, which is known as “keyword stuffing.” The result was a bad user experience.
In today’s world smart keyword targeting is part of on-page optimization. Key elements use keywords while providing a good user experience. For the experts of SEO connect with Cyber Dolphins and discover the power of great SEO techniques.
What are the Elements of On Page Optimization?
High-Quality Page Content
This is the core as it tells both search engines and readers what your website and business are all about. Finding the right keywords and topics is the first step in writing great content. See what related websites and competitors are ranking for your website’s topic on Google.
Page Titles
Titles inform both visitors and search engines about what they can find on a page. Make sure the keyword for each page is in the title because this helps rank each page for the right thing. Include your keywords but as naturally as possible.
Headers
The headers are your body tags (for example, <h1>). Chiefly, these tags help readers find what they’re looking for in your content and help search engines figure out which parts of your content are most important and relevant based on what the searcher was looking for.
Meta Descriptions
Meta descriptions are the short descriptions of a page that show up in search results just under the title. Although not a direct factor in search engine rankings, it can affect your page’s click-through rate and is thus just as important when performing on-page SEO.
Example- Meta description of Digital Ipsum
Image Alt Text
In the same way that search engine optimization (SEO) is important for websites, image alt-text is important for images. Because Google now delivers nearly as many image-based results as it does text-based ones.
Structured Markup
By “marking up” your website’s source code with structured markup or structured data, you can make it simpler for search engines like Google to crawl and interpret your content.
Page URLs
Page URLs should be easily understood by humans and search engines alike. They’re also important for keeping your site’s hierarchy in order as you add subpages, blog posts, and other internal pages.
Internal Linking
It is the process of using links to send people to other useful pages on a website. Internal links are important for on-page SEO because they send readers to other pages on your site. This keeps them on your site for longer and shows Google that your site is useful and important.
Site Speed
Your site needs to load quickly on both mobile devices and desktop computers. When it comes to SEO on a page, page speed is very important.
Mobile Responsiveness
Generally, Google favors sites that have been optimized for faster mobile speeds. This also applies to searches on the desktop. Therefore, mobile responsiveness is crucial.
Read More: Benefits of SEO marketing
How to Create an On Page Optimization Checklist
Along with Cyber Dolphins, let’s see the ultimate guide to creating your on page optimization checklist
Crawl your website
Find out what search engines have done with all of the pages on your website. After this, export the results into an Excel under the titles: The web address (ie URL), The page title, and the meta description
Determine your site’s structure and conduct an SEO audit
The next step, after creating a basic sitemap using the template, is to arrange the pages in the order of importance. Start by figuring out where your existing pages fit into the structure of your site.
Update the Meta Descriptions, URLs, and Page Titles
To determine whether your current URLs, page titles and meta descriptions require updating, review them.
Add your Keyword in your URL
This is pretty important. You would want your keyword to be in your URL. For example, a Cyber Dolphins blog has the keyword “Social media tips”. So while making the URL of this blog/page it would include this keyword.
Include your Keyword everywhere on your Page
You shouldn’t just put your keyword in the URL; you should sprinkle it all over your pages. Your headers and title are a part of this.
Keep a Track of Keywords and Topics for each page
Doing so will allow you to discuss the subject at hand in greater depth and detail.
Stuffing Keyword
The search engine optimization (SEO) of your site or page can suffer, and it may come across as spammy to site visitors if you overuse keywords.
Create Unique Selling Points for Each Page
There needs to be more to a page than just improving its search engine rankings.
Defining your Target Audience
In order to improve your website’s performance, you must first identify your ideal visitors. If you optimize your site for both robots and humans, your site will benefit.
Plan New Titles for Pages
It helps to think of possible new titles so that you can explain what the page is for without repeating yourself.
Add Reviews and Edit Content
Check your spelling and grammar twice to ensure that your compelling content is flawless. Aim for a word count of at least 500 words per page, and use headers and subheadings to break up the text and make it easier to read.
Include and Enhance your Visual Content
Visual elements can enhance a page’s usability and draw the reader in more than just words alone, so keep that in mind. Hence, be sure to optimize your images by including your keyword in the alt text.
Include External and Internal Links
Instead of trying to stuff as many keywords as possible into your content, focus on making your site user-friendly by including internal links. Google will be able to tell more about how trustworthy and credible your page is if you include links to other trustworthy sites.
Always Optimize for Conversions
Web optimization is important if you want to get more people to visit, sign up for, and buy from your site.
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